IBM iX Client:

Air Canada

Product Designer
Mar 2023 - Present (1yr 6m)

Role
As a Product Designer from IBM iX, I joined the Air Canada Digital Product Team to lead web design initiatives for 4 different teams.

Teams
Loyalty, Customer Identity, Revenue, and Design System
‍
Skills
• Web & Responsive Design
• UI/UX Design
• User Testing
• Prototyping
• Design System
• Product Thinking
‍
If you'd like to learn more, please feel free to contact me on Linkedin or Email.

Teams

Loyalty Team
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Customer Identity & Asset Management
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Design System
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Revenue Team
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.

LOYALTY TEAM

SHIPPED

Prototyping • Product Thinking • UI/UX

Credit Card Personalization

Designed a feature for Aeroplan members to view their linked credit cards directly in their dashboard, enhancing accessibility and user convenience.

SHIPPED

UI/UX • Product Thinking

Aeroplan Guest State Revamp

Experience streamlined with the new homepage. Offering an improved UX to highlight key aspects of the loyalty program.
Live page
Previous version

SHIPPED

UI/UX • Product Thinking

Empty Benefit Upsell

Created a space to educate members on how to earn Aeroplan benefits, while providing an entry to the eUpgrade dashboard.

SHIPPED

UI/UX • Product Thinking

Status Qualifying Currency Education

Designed way for members to understand the definition of each status qualifying currency, along with how to achieve their next status level.

REVENUE TEAM

SHIPPED

UI/UX • Product Thinking

Travel Options

Optimized the UX of adding travel options during the booking flow, leading to increased product sales.

DESIGN SYSTEM

IN DEVELOPMENT

Design System

Core Component Builder

As Air Canada transitioned from Sketch to Figma and develops a new Design System with an updated look and feel, significant work was required to support the Design System Lead in building components. As an avid Figma user, I played a key role in building 10 components using best practices, while also mentoring colleagues on complex features such as component building, variants, variables, and auto layout.

COMPLETE

Design System

Aeroplan’s Workstream Library

During the development of Air Canada’s Style Library and Web Platform Library, we discovered a challenge: Different work streams required unique components tailored to their specific needs. To address this, we introduced Work stream Libraries, enabling teams to build components based on the foundational elements from the Style or Web Platform Libraries while customizing them for their unique requirements.

As the lead for the Aeroplan Workstream Library, I built 17 components, organized the Figma structure, and defined the component usage strategy.

Example of a component documentation:

CUSTOMER IDENTITY & ASSET MANAGEMENT TEAM

IN DEVELOPMENT • EXPECTED WINTER 2024

Information Architecture • UI/UX • User Testing

Profile & Settings Revamp

Lead the revamp of Air Canada’s new Profile & Settings page with updates aimed to enhance the user experience, making it easier for members to access information and self-service tools. Design to be revealed after public launch in Q3 of 2024.

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