IBM iX Client:

Air Canada

Product Designer
Mar 2023 - Present

Role
As a Product Designer from IBM iX, I joined the Air Canada Digital Product Team to lead design for project delivery initiatives.

Teams
1. Booking for Mobile App
2. Loyalty (Aeroplan)
3. Design System
4. Customer Identity
‍
Skills
• Mobile App Design
• Web & Responsive Design
• UI/UX Design
• User Testing
• Prototyping
• Design System
• Product Thinking
‍
If you'd like to learn more, please feel free to contact me on Linkedin or Email.

Teams

Loyalty Team
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Customer Identity & Asset Management
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Design System
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.
Revenue Team
Created concepts to provide UI/UX solutions to the Aeroplan Dashboard experience.

MOBILE APP

Air Canada Mobile App Replatform

IN DEVELOPMENT

Mobile Design • Product Thinking

CHALLENGE

The Air Canada mobile app operated on a separate tech stack from the web, leading to development inefficiencies. The replatform initiative aimed to unify both platforms, streamline development, and deliver a cohesive booking experience. It also provided an opportunity to improve key UX pain points across the booking flow, from flight search to fare selection, enhancing usability and driving conversions.

SOLUTION

Lead Designer on key features within the mobile booking flow. My focus was to improve clarity, efficiency, and engagement while balancing business objectives such as upsell opportunities.

IMPACT

While the full replatform is still in progress, the following features launched for a more personalized and effective booking experience:
‍
• Trip type selection
• Cabin indicator
• Recent Searches
• Improved cabin tabs

LOYALTY TEAM

Credit Card Personalization

SHIPPED

Prototyping • Product Thinking • UI/UX

CHALLENGE

Members couldn’t easily access or manage linked credit cards on their Aeroplan Dashboard

SOLUTION

Designed a dashboard feature that surfaces credit card details and provides space for promotions

IMPACT

Improved discoverability of linked credit cards leading to better user experience

Reduced support calls related to card linking by 20%

Aeroplan Guest State Revamp

SHIPPED

UI/UX • Product Thinking

CHALLENGE

The Aeroplan tab sent users directly to a sign-up modal, creating friction for those who wanted to learn about the program first, resulting in missed conversion opportunities.

SOLUTION

Led the MVP design of a new Aeroplan landing page, balancing new design system elements with legacy content integration to reduce friction and improve conversion.

Live page • Previous version

IMPACT

Increased Aeroplan registration by 15% within 3 months

Overwhelmingly positive feedback received by customers

Empty Benefit Upsell

SHIPPED

UI/UX • Product Thinking

CHALLENGE

The navigation bar revamp removed the entry point to the eUpgrade dashboard, leaving customers without a clear way to access it. At the same time, the empty state of the Benefits section was copy-heavy and not actionable, causing confusion and reducing engagement with the Aeroplan program.

SOLUTION

Created a clear entry point to the eUpgrade dashboard, while revamping the empty state with concise messaging and actionable guidance, helping customers better understand and engage with their travel benefits.

IMPACT

Increased visibility and access to the eUpgrade dashboard — 80% of customers successfully located and used the new entry point.

Created opportunities for future upsell by making travel benefits more discoverable.

Created a space to educate members on how to earn Aeroplan benefits, while providing an entry to the eUpgrade dashboard.

SHIPPED

UI/UX • Product Thinking

Status Qualifying Currency Education

Designed way for members to understand the definition of each status qualifying currency, along with how to achieve their next status level.

DESIGN SYSTEM

Web Platform Library

IN DEVELOPMENT

Design System

CHALLENGE

Air Canada’s transition from Sketch to Figma required building a new design system and upskilling the team on modern Figma workflows.

SOLUTION

Built 10 foundational components using best practices, while mentoring teammates on advanced Figma features like variants, variables, and auto layout.

IMPACT

Accelerated adoption of the new design system

Improved component quality and efficiency

Raised team proficiency in Figma

Aeroplan’s Workstream Library

IN PROGRESS

Design System

CHALLENGE

Different workstreams needed components tailored to their specific requirements, which the core Style and Web Platform Libraries couldn’t fully support.

SOLUTION

Introduced Workstream Libraries built on top of the foundational libraries. As lead for the Aeroplan Workstream Library, I built 17 components, organized the Figma structure, and defined usage strategy with supporting documentation.

IMPACT

Streamlined adoption of design system components within Aeroplan

Aeroplan became the first Workstream Library, serving as the template for all others

CUSTOMER IDENTITY & ASSET MANAGEMENT TEAM

Profile & Settings Revamp

IN DEV • LAUNCHING END OF 2026

Information Architecture • UI/UX • User Testing

CHALLENGE

The existing Profile & Settings page made it difficult for members to quickly access key information and self-service tools.

SOLUTION

Led the redesign of the Profile & Settings experience to improve navigation, accessibility, and overall usability. (Designs under wraps until public launch soon).

IMPACT

Streamlined access to personal information and account tools

Enhanced self-service capabilities, reducing member friction

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