ANNA YU • ENTP • SHE/HER

Product Designer
@IBM iX

Leading design at scale for enterprise and startup companies for 4+ years. Specializing in UX, Design Systems, & Visual Design.
Previously at Model Living, Shopify, Konrad Group, & RBC

Project Overview

Design System Work

Built components for two large scale design systems from scratch, and crafted UI libraries for startups.

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Air Canada

Led design initiatives to enhance web experiences for the Loyalty Dashboard, Customer Identity, and Design System teams.

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Case Studies

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Bank of Montreal

Worked closely with my Client (Bank of Montreal) to refresh their Retail Banking Web and Mobile app for more than 12 million customers.

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Model Living

Designing a digital experience to increase the efficiency of customer intake, while streamlining the renovation process.

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WestJet

Reimagined WestJet's digital web experience for baggage check-in, enhancing the travel process for 22 million passengers annually.

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Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

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Case Studies

Crafting Seamless Cross-Platform Authentication Flows for BMO

Worked closely with my Client (Bank of Montreal) to refresh their Retail Banking Web and Mobile app for more than 12 million customers.

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Air Canada

Led design initiatives to enhance web experiences for the Loyalty Dashboard, Customer Identity, and Design System teams.

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Model Living

Founding Designer spearheading 3 consumer facing web products & 2 internal system web applications to help modernize the renovation industry.

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WestJet

Reimagined WestJet's digital web experience for baggage check-in, enhancing the travel process for 22 million passengers annually.

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Shopify

Re-imaged the future of customer segmentation on the Merchant Dashboard

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Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

VIEW CASE STUDY

Project Case Studies

Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

VIEW CASE STUDY

uReport

A mobile app to encourage students and staff to report facility maintenance or repair issues on campus. A design challenge for Google.

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Event Reach

Lead the design strategy and vision for the alpha launch of a mobile app built to connect like-minded individuals through small to medium group events.

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Kitchen Party

A new way to find recipes and cook virtually with friends and family.

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