ANNA YU • SHE/HER

Senior Product Designer

Currently at IBM IX, helping enterprise teams design mobile and web experiences, scale design systems, and elevate visual quality to impact millions of users.
Previously at Shopify, Konrad Group, RBC & Model Living

Recent Projects

Air Canada

Led design initiatives to enhance mobile and web experiences for the Mobile Booking, Loyalty Dashboard, Customer Identity, and Design System teams.

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Design System Work

Built components for two large scale design systems from scratch, and crafted UI libraries for startups.

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Nibiru's Trading App

Led the 0 to 1 design of Nibiru’s trading platform, enhancing engagement and user confidence.

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Sai's Onchain Exchange

Led designs for trading platform and SLP page from 0 to 1, creating an intuitive experience for traders and liquidity providers, with supporting marketing page designs.

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Case Studies

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Bank of Montreal

Worked closely with my Client (Bank of Montreal) to refresh their Retail Banking Web and Mobile app for more than 12 million customers.

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Model Living

Designing a digital experience to increase the efficiency of customer intake, while streamlining the renovation process.

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WestJet

Reimagined WestJet's digital web experience for baggage check-in, enhancing the travel process for 22 million passengers annually.

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Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

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Case Studies

Crafting Seamless Cross-Platform Authentication Flows for BMO

Worked closely with my Client (Bank of Montreal) to refresh their Retail Banking Web and Mobile app for more than 12 million customers.

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Air Canada

Led design initiatives to enhance web experiences for the Loyalty Dashboard, Customer Identity, and Design System teams.

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Model Living

Founding Designer spearheading 3 consumer facing web products & 2 internal system web applications to help modernize the renovation industry.

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WestJet

Reimagined WestJet's digital web experience for baggage check-in, enhancing the travel process for 22 million passengers annually.

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Shopify

Re-imaged the future of customer segmentation on the Merchant Dashboard

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Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

VIEW CASE STUDY

Project Case Studies

Meet4Success

A mobile app designed to connect University of Toronto students and alumni, fostering valuable mentorship opportunities and career growth.

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uReport

A mobile app to encourage students and staff to report facility maintenance or repair issues on campus. A design challenge for Google.

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Event Reach

Lead the design strategy and vision for the alpha launch of a mobile app built to connect like-minded individuals through small to medium group events.

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Kitchen Party

A new way to find recipes and cook virtually with friends and family.

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Have a project with a strong mission behind it?
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